selling on Amazon with Shopify

How to Start Selling on Amazon with Shopify in 6 Steps? – Updated 2024

Selling on Shopify, but why not reach out to millions of potential Amazon customers through Shopify? Maximizing sales channels is crucial to reach a large number of potential customers. The integration between the two largest eCommerce platforms of the world – Shopify and Amazon integration has opened up great opportunities for effective omnichannel sales for the cross-border business community. Let’s delve into how to start selling on Amazon with Shopify with us.


Start Selling on Amazon with Shopify

Because online eCommerce is now the preferred buying method for customers, staying ahead of the competition in the multichannel market is important for your company.

Many people are selling on Shopify but do not know how to approach Amazon, they are missing out on big sales opportunities. 

Suppose you have one store on the street. Someone approaches you and informs you that you may build a booth at the city’s largest market, attracting thousands of consumers daily. You have enough human resources and inventory to create more sales, but you choose not to—sounds ridiculous?

If you want to reach as many customers as possible, you need to have a multichannel sales approach. As a result, you should think about selling on Amazon using Shopify.

Why Amazon and Shopify are a winning combination?

Undisputedly, Amazon is the largest eCommerce website in the world. Amazon is one of the most attractive sales channels globally, attracting millions of sellers worldwide with 300 million customers from 188 countries, 197 million people visiting every month, and a growth rate of more than 30% per year.

Meanwhile, Shopify is a leading eCommerce platform that allows you to create an online shopping website that integrates with social networking, post products, cart and payment features, and order processing. Shopify announced that it is expanding its commercial operations to 175 countries worldwide last year. At present, Shopify is probably the best choice eCommerce solution currently available. 

Both Shopify and Amazon are well-known companies in the eCommerce industry, they allow you to sell things online for a monthly fee. However, they work differently: Shopify is an eCommerce platform, whereas Amazon is an online marketplace. In other words, Shopify provides the tools for you to create your online store, whereas Amazon allows you to sell alongside other online merchants on their marketplace.

Nevertheless, you are not required to use either Shopify or Amazon. Using Shopify Amazon integration, you may mix these two top-tier platforms. Have you ever considered selling on your Shopify site as well as Amazon at the same time?

selling on amazon with shopify

Benefits of selling on Amazon 

Unquestionably, combining these two top-notch platforms will bring you huge advantages. Take a look at the list of merits of Shopify Amazon integration:

selling on amazon through shopify

1. Exploit the Amazon User’s search 

Amazon is compared to Wikipedia for shopping. In fact, when people want to buy something online, they are more likely to search for it on Amazon than on any other website, even Google. 

Online shoppers in the US have a habit of searching for products on Amazon. Specifically, according to a report from Feedvisor in 2021 with 2,000 interviewees. Amazon continues to be the first place that consumers look for product information, with 75% of consumers saying they check prices and product reviews on Amazon before making a purchase. Plus, when these consumers start searching for a new product, 62% start on Amazon, while only 18% of consumers go to Google. 

If more Shopify stores begin selling on Amazon, customers will have more opportunities to find anything on Amazon with different choices (such as sizes, colors, versions, etc.). This means the conversion rate to Amazon will increase.

2. Attract new customers

Users’ trust in Amazon is extremely high. According to Feedvisor (2021), 92% of Online Shoppers answered that they are more likely to buy products from Amazon than from other eCommerce sites. Customers trust Amazon and are at ease purchasing things on their site.

Therefore, if your products are sold on Amazon, they will be able to have higher conversions due to the trust of customers. On the other hand, when you sell any product on the website, consumers will easily be skeptical; they would feel less faith in the product’s quality and customer service of your brand. In other words, selling on your website has many benefits, but it also means that it takes much work to build your brand and build customer trust.

shopify amazon integration

3. Expand your Revenue

Businesses selling on Amazon will have the opportunity to reach more than 300 million customers worldwide. Such a massive number of potential customers will undoubtedly benefit businesses, especially in terms of profits. So why don’t you start selling on both channels?

Amazon offers many ways to help businesses “explode” revenue:


      • Amazon promotes businesses through the festive season by offering scorching deals and discounts.

      • Support free shipping with after-sales services to promote sellers to do business on Amazon.

      • Prime Day – a memorable holiday only available at Amazon. This is an opportunity for sellers to liquidate their inventory, speeding up their business and generating significant revenue.

    You’ll almost certainly increase your revenues if you make an effort to link your Shopify store with Amazon.

    4.  Leverage your Brand’s identity

    Customers who buy on Amazon believe that the items are high quality and that all products are sold by leading reputable brands that have been tested since Amazon has strict regulations on products’ original checking. 

    Therefore, when your products are available on Amazon, thousands of customers confirm your brand position, which can be considered a competitive advantage for businesses with competitors trading the same product.

    This article will reveal step-by-step instructions to do business on Amazon through the Shopify platform. We hope the information provided will be helpful for you.

    Shopify Connector and Profile arrow Amazon
    Shopify Amazon Integration
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    Shopify E-bay Integration
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    Shopify Walmart Integration

    How to Start Selling on Amazon with Shopify?

    Whatever your business model, before you begin, let’s take a look at these basic requirements:


        • First, you’ll need a Shopify account. To begin, go to the Shopify website and enter your email address. Make your store stand out by placing your items in the appropriate categories.

        • Second, make sure the currency your products are sold in matches the Amazon marketplace you choose to sell on. That means if you want to sell on, you’ll need a Shopify US store.

        • Next, you will also need Barcodes for all of your products. 

        • Finally, you must have your UPCs (Universal Product Codes) for all of the items you sell for a smooth Amazon Shopify integration.

      If the store fits the above requirements, you can integrate using the following steps:

      Step 1: Add the Amazon store to your Shopify dashboard

      You log into your Shopify account, click on the plus (+) icon in the Sales Channels section and find the Amazon store here. 

      Add Sales Channel

      When you find an Amazon store, click “Add” to confirm your selection.

      If you can’t find “Amazon” as Shopify’s top recommendations sales channel for stores, click “Visit Shopify App Store.”

      Visit Shopify App Store

      Choose “Amazon by Codisto” or “Amazon by CedCommerce.”

      Amazon by Codisto, Amazon by CedCommerce

      Click “Add App”.

      add app

      Then click “Add sales channel.”

      Add sales channel

      Step 2: Register for a Professional Seller account

      To sell on Amazon through Shopify, you must sign up for a Professional Seller account and upgrade to a professional selling account. 

      You open the Amazon Services section and click “Sign in.” 

      Become an Amazon seller

      The system will create a form to register information to create a seller account.

      selling on Amazon

      There are two kinds of accounts: personal seller accounts and professional seller accounts. Make sure you have a professional selling account on Amazon because it costs less than a personal seller account.

      Step 3: Wait for confirmation from Amazon

      After creating a Professional Seller Account, you need to wait for Amazon to confirm your product matches their product catalog.

      Step 4: Assign current products on Amazon in the Shopify store

      If you are selling on Amazon, you can assign existing products on the Amazon system to the Shopify platform. Product listings from the Professional Seller account on Shopify will be noted from the listing on Amazon.

      Step 5: Sync inventory tracking

      The next step is to sync your Amazon inventory with Shopify. You can use your Shopify store’s current inventory management policy that applies to each product listing from Amazon.

      Step 6: Start Selling on Amazon

      Congrats! You are able to start selling on Amazon through Shopify now and reach a wide range of new customers.

      When you sell cross-border Omni channels through the two largest global eCommerce platforms, you will reach thousands of potential customers. Why don’t we seize the opportunity to make huge profits? 

      Additional tips:

      In order for customers to know about your store on Amazon, you need to advertise your store and products. Here are some ideas to get started:


          • Optimize SEO marketing by supporting applications on Shopify to increase organic traffic, you can read about “Shopify SEO Optimization” to understand more.

          • Send marketing emails to potential customers, and target customers.

          • Running ads on Amazon is one of the most popular ways to sell on Amazon if you don’t already have your audience file.

        Final Words

        In brief, Shopify and Amazon are a perfect combination. Any retailer can learn ways to sell on Amazon to increase sales, especially businesses, and drop shippers are active on Shopify. 

        Though it may not be appropriate for all organizations, multichannel selling is an excellent strategy to boost your brand awareness and generate more sales. However, it is important that eCommerce businesses need to be prepared for the challenges ahead in the industry in the face of constant market changes.

        You can connect your Shopify store with Amazon in just a few minutes and start selling on both platforms at the same time. For more information about Shopify Amazon integration, please contact us!