If you want to start a dropshipping business or have ambitions to upgrade your existing Shopify Dropshipping store, this Shopify Dropshipping Strategies article is the guide for your online store to increase sales and operate sleekly.
Table of Contents
What is Shopify Dropshipping?
Launching an online store on Shopify can be risky, especially if you are new to this eCommerce platform. Because you don’t know the little tips and tricks, you can not build a dropshipping store on Shopify more attractive. Thus, we will focus on the basics that you can take to set up and operate your online store successfully.
Established in 2009 as an eCommerce platform, Shopify has further developed the Dropshipping segment and has become reputable for this support. Particularly, Shopify accounts for 11.80% of the Dropshipping market and has turned into the third most popular Dropshipping platform, after SquareSpace at 21% and WooCommerce at 27.86%. In addition, Shopify is 21% easier to use than BigCommerce and 12% easier than Wix Commerce, according to a survey.
Shopify dropshipping is a typical business model for those passionate about making money online (MMO). With Shopify, dropshipping becomes simple when you can create your website easily and automatically by synchronizing products from suppliers like Aliexpress, Amazon, eBay, etc.
Why should we have Shopify Dropshipping Store?
Easy to use for newbies
The Shopify platform is one of the most user-friendly platforms. Shopify’s features are very intuitive and not difficult for beginners to use. The software installation and setup instructions are quite easy to understand; therefore, there are no difficulties following this platform.
Unlike platforms that require programming knowledge like Magento or WooCommerce, Shopify dropshipping store does not require any programming knowledge to get started. Moreover, the admin interface is neatly arranged, and the onboarding mode helps new users know what tasks they need to complete to be ready to promote the brand and website.
Supported by more than 3000 application options
Compared to other eCommerce platforms, Shopify is the platform with the largest number of apps. More than 3000 Shopify apps allow you to customize and upgrade your online store with outstanding features such as Store Design, Customer Support, Upsell/Cross-sell, Personalized Products, CRM/ Live Chat, and many more.
Product Marketing Support
Shopify integrates systems to help your online store run marketing campaigns automation easily:
- Email Notification: Automatically send order confirmation emails, order status updates, order cancellation notifications, password reset, account creation,…
- Email Marketing: You can use Shopify Email or automated email platforms like Seguno, Klaviyo to send automated emails to customers about promotions, discounts,…
- Facebook Dynamic Retargeting: Connect Facebook Pixel directly with Shopify to create ads or remarket to customers who have visited the website automatically according to the set budget
- Google Smart Shopping campaign automatically displays ads when there is a search with your product keyword.
- TikTok Ads: In November 2020, Shopify cooperates with TikTok, whereby you can connect TikTok ad accounts and create campaigns, and create promotional videos right in Shopify’s system.
Do you have to create Facebook, Google, and TikTok ads? Shopify can help you create ads and view real-time reports in a single place without spending time creating ads in each separate place. Besides, this platform measures the effectiveness with the parameters of clicks, add to cart, and complete checkout…
Steps to prepare a successful Shopify Dropshipping Strategies
Choose the Best Products
Choosing the right product to sell affects how successful your business is. We can choose from countless for sale; however, selecting products to generate high profits is not easy. Businesses can choose trending products because customer demand for those trending products is higher than ever.
Besides, targeting a niche with your dropshipping store is also a great way to generate revenue. You can look on Google Trends and research high-potential niches that could be good for gaining a competitive edge in the dropshipping market. Plus, if you study your competitors’ products, you can decipher their strategies to stay competitive.
Researching product videos on Facebook or shopping websites and joining online communities are also suitable for dropshipping product searches.
Work With High-Quality Suppliers
You should carefully choose the supplier for your store. Are they reliable or not? Is the quality of their products as expected? Are the prices they offer suitable for your store? Those are the questions you should ask yourself before determining a long-term supplier because everything they provide will affect your reputation.
Target Top Performing Countries
Another essential step before starting a dropshipping business is market research. You have to find out what your customer needs, current customer trends, competitor situation, market prices of the products you sell, etc.
In addition, it is very crucial to research the number of customers in which countries use your product popularly. Once you know the results, you should step up activities in those countries like improving customer service, discounting, marketing, etc.
Supercharge Your Online Store For Sales
Currently, the features on e-commerce platforms are more and more convenient and modern. Businesses should take advantage of the latest development trends to deliver the best customer experience and service. Then, sales will increase as expected.
Specifically, each customer will prefer their payment method; accepting multiple payment methods is an opportunity to increase the number of customers buying your products, especially electronic payments. Second, with mobile devices becoming more and more widespread, optimizing your website for mobile is an ideal method to increase sales. In addition, research partnerships are also a great way to reach more and more exposure to new markets and offer unique products or services.
Unleash the Power of Marketing
The biggest worry of drop shippers is how to attract customers to visit their website. Don’t worry; marketing is one of the most important dropshipping strategies that drive a large number of customers to visit your store. Specifically, marketing will increase the value of the products you sell, helping your website appear in a better position in search results.
However, hiring a marketing expert can be difficult when your budget is small or you are just starting your business. Therefore, you can actively learn and refer to marketing skills like SEO, blogging, outreach, etc. There are a variety of sources related to marketing available on the Internet.
Effectively Manage Your Customers
Effective customer management is a great successful business strategy in general and dropshipping in particular. For retaining old customers and attracting new ones, businesses need to have specific plans, including ensuring service quality and customer satisfaction. There are many ways that businesses can apply, but it will be even better if we apply many ways at once. Establishing customers’ preferred communication methods, investing in accounting practice management software, monitoring customer status, using payment portals, etc., are the most modern and convenient solutions current that you can apply.
Shopify Freshdesk Integration
Shopify Agile Integration
Shopify Zoho Integration
Build An Empire That Can’t Be Broken with Shopify Strategies
How to choose the winning products for dropshipping?
When planning a dropshipping business, your first step is doing thorough research on what will work best for your Shopify dropshipping strategies, your market, and your customer base.
Identify customer needs, research products that are trending in the market, or face life problems to find products that meet customer needs. Instead of focusing on making a profit, finding customers’ pain points, and offering a product that solves their problems will be the key to your success.
As a tip for seeing what products your customers are favoring, you can use Google Trends. Especially for certain industries, you need to define customer segments and customer profiles. Specifically, research who will be your potential customers research their preferences and spending budgets.
Initially, the number of customers who know your store and products will be below. Gradually, you will see a significant improvement after incorporating more marketing strategies.
You can use these strategies to find out the most popular product. Next, choose a niche that interests you most. If you prefer something that doesn’t interest you but is only suitable for the business, it will only discourage you from giving it up.
For example, if you want to do business in fashion/clothing/jewelry, which is a very large market with many competitors. Choose a niche market with low cost with high quality for your competitive advantage.
Among the many you need to keep in mind from these Shopify dropshipping strategies to work with your customers. The main purpose of any business is to fulfill what your customers need; then, you could benefit from it.
Additionally, you can look at best-selling products on Shopify that this platform provides to have broadened views.
How to work with qualified suppliers?
Did you know that 84% of drop shippers cite the early stages of finding a good supplier as the biggest obstacle to growing their business? Drop shippers rely heavily on suppliers to complete the customer’s buying journey. The customer’s buying experience will be reduced without enthusiastic and timely support from third parties.
In other words, you will have to work together to retain customers and increase your profit margins because your customers think the products come directly from you. This is the reason why you must be selective about your suppliers and choose reputable suppliers recommended by other experienced drop shippers. Furthermore, you shouldn’t be afraid to cut off any suppliers that don’t meet your standards.
You must choose a provider that is compatible with Shopify. This will make it easy and convenient to import products to your online store.
Finally, you should gather a list of potential candidates and then head to each brand’s website to dig a little deeper. You need to ensure those brands have the appropriate characteristics for your dropshipping business to make things run more smoothly.
How to accelerate the power of marketing?
Executing marketing and optimizing marketing strategies requires a lot of effort. You need to advertise products on the platforms and social sites provided above. You can go to Shopify’s apps store to support marketing campaigns by installing additional marketing support software.
In addition, to ensure quality content, you need to read the next section to build content that attracts customers.
How to create engaging content for dropshipping businesses?
For your products and website to stand out, you absolutely must have a strong marketing strategy. People need to know about your Shopify Dropshipping Store before you make a sale.
Outsourcing marketing and SEO may not be viable for many drop shippers. So how can you implement a product promotion strategy? As a new drop shipper, the best way to do that is to focus on search engine optimization (SEO) and social media marketing.
SEO is the process of tweaking your website to increase the chances of ranking high in search results for relevant keywords. When potential customers enter the terms in search engines like Google, your store is displayed.
To do this, you need to put yourself in the customer’s mind – how will they search for your product? What do they want to know? Then tailor your content to match their search intent.
Above all, when doing SEO, you will need the support of popular keyword search engines like MOZ, Clearscope, or Ahrefs. To ensure that your product posts are displayed on Google and rank high in search, take the following additional steps:
The first step is adding keywords Meta Title and meta description, Page URL, and Product Description. Additionally, you should also consider SEO blogging and attaching backlinks to your Shopify store. Writing interesting topics about your niche is a great way to add value to your customers; increase your search engine rankings.
Finally, make sure to track your SEO performance over time by using a tool like Google Analytics.
How to maintain customer satisfaction?
Set up a user-friendly web store
Expectations of online shoppers are getting higher. The beauty of your online store can be a big plus in creating a trust for customers. Conversely, if your website is cluttered or unprofessional, it reduces the customers’ interest and can cause them to leave your site quickly. Many potential customers will judge the credibility of your brand based solely on the look and feel of your website.
Why is design so important? According to Forbes, a good user experience on an online store can increase conversion rates by 400%! Additionally, according to other research from Google, it takes customers less than half a second for people to form their first impression of a website’s design and aesthetics. These are staggering numbers; they force you to focus on the design of your website.
Set good price
Price your products is a necessary part of Shopify Dropshipping strategies to support you in running a successful dropshipping store. Obviously, if you charge your customer an unreasonable price (which means too much), you won’t make a sale. However, if you charge less, you won’t make a profit.
Plus, a common mistake that new drop shippers make is that they don’t combine all expenses (marketing costs) into their pricing calculations. Most of them mistakenly believe that their only cost is the amount they have to pay the wholesale supplier for the products, but that’s a problem.
Product cost is just one of many costs that make up your cost. In addition to the cost of the product, you will also need to factor in other related costs such as marketing, website hosting, shipping, and graphic design costs (to name a few).
To make reasonable prices, remember these two formulas:
- Sales revenue – Cost of goods = Gross profit
- (Gross Profit – Cost) / Revenue = Profit Margin
Don’t lower your price too low to compete! Instead, focus more on quality and make sure your Shopify dropshipping store delivers a great customer experience.
Offer various optional payment
Online shopping is an easy and convenient way for people to shop. Out of all the dropshipping tips on Shopify, this one might not be immediately obvious. But it’s important to offer your customers a variety of payment options, including:
- Credit cards
- Shopify checkout
- Stripe Atlas
- Paying on Amazon
- Paid on Apple
Moreover, customers are more comfortable shopping if their payment information is completely secured. Plus, all transactions will go through Shopify, so they’ll be tracked in the same place and deposited into your bank account.
Provide excellent customer service
However, dropshipping business model allows you to outsource inventory management and fulfillment services. You are still responsible for taking care of customer service. Customer retention is the key to a successful online business. If you don’t find a way to keep them satisfied and happy, you will lose to your competition.
Be well prepared to answer product questions and make sure you’re ready to deal with order issues. You should at least have an email address that shoppers can use to ask questions.
And don’t forget, if you’re online, you’ll need to update comments and respond to messages instantly on whatever platform you use.
Providing great customer service is one way to set yourself apart from other dropshipping stores that sell similar products to you. Put customer satisfaction first, and success will come.
Conclusions: Shopify Dropshipping Strategies
Maybe you have heard a lot about dropshipping strategies and started thinking about kick-off a new business with this model. However, you are still worrying about how to make it profitable. Planning and mapping out the right direction and coming up with direct strategies are what you need to do immediately.
We hope some tips about Shopify Dropshipping Strategies are valuable for your online store and empower business decisions. If you have further questions, do not hesitate to contact us!